portfolio.about

    Hi! I'm Cristina Niculescu-Skov, Sr. Design Ops Manager at Planday; based in Copenhagen.
    My background runs from journalism through to game design, product management to UX — which is probably why I treat localization as a "systems problem with words in it".

    I speak English fluently, Romanian natively and Danish basically.
    I'm ambitious and believe that there's always a way to achieve what you want. Like running half-marathons under two hours or buidling and upkeeping a company event website solo for three months (153 users, 99.9% uptime).

    If you're scaling a global product and your localization still feels like a costly bottleneck, I'd love to talk: cris.n.skov@gmail.com · LinkedIn

    Illustrated portrait of Cristina Niculescu-Skov

    portfolio.work

    Where I've done the work

    Six-plus years scaling localization and content operations — the highlights, not the case studies.

    Jun 2026 — present

    Planday from Xero

    Sr. Design Ops Managercurrent

    Leading org-wide AI adoption across design & research, and the no-touch translation pipeline for product development.

    May 2024 — May 2026

    Planday from Xero

    Senior Content Designer (UX Specialist)

    Cost-efficient, AI-driven cross-org localization ops for all releases, plus scalable UI/UX audit tools and lean workflows.

    Oct 2019 — Apr 2024

    Planday / Xero

    Product — Systems & Localisation (Content Designer)

    Owned end-to-end in-product localization for 18 languages, and the foundational guidelines, patterns and IA systems behind it.

    Aug 2017 — Nov 2018

    Tactile Entertainment

    Product Manager

    Directed execution and delivery for rapid-cadence releases across three apps and three platforms. Certified Scrum Master.

    Dec 2016 — Aug 2017

    Tactile Entertainment

    UX Designer (Level Designer)

    Level and experience design for live mobile titles.

    Key projects

    • Built and automated AI localisation pipelines integrated with design and engineering workflows.
    • Established robust documentation practices for AI agent support: content design, design principles, tone of voice.
    • Supported commercial website re-release, source-to-live: 129 pages, 45,000 source words, 8 languages, delivered for review in 3 weeks.

    portfolio.skills

    Skills, systems & schooling

    What I bring to a team, the tools I run it on, and where the thinking came from.

    Stack

    Lokalise (AI/MT)HygraphFigmaClaude / ChatGPTZapierJiraMixpanelLovableConfluenceIntercom

    Competencies

    Localization managementAI systems & opsAutomation & workflow optimisationDesign/content opsData-driven prioritisationCross-functional collaborationStakeholder management

    Soft skills

    Problem-solvingStorytellingCommunicationAnalytical & critical thinkingWorkshop facilitationSystems thinking

    Systems

    Lokalise (incl. AI/MT)HygraphChatGPT / Claude (Cowork) / GleanLovableZapierJiraConfluenceAsanaIntercomMixpanelFigmaMiroMazeSlackGoogle Suite / NotebookLM

    Languages

    EnglishRomanianDanish

    Education

    • Advanced Content for Product · UXCC2025
    • AI for UX (Design Academy) · UX Writing Hub2024
    • MSc. Game Design · ITU, Copenhagen2014–2016
    • BSc. Medialogy · AAU, Copenhagen2011–2014
    • BSc. Journalism & Comm. Sciences · UniBuc, Bucharest2008–2011